Full Production, the Berkshire-based specialist in the design and delivery of world-class production, has announced a new strategic partnership with Coventry-based Avion TSL. The partnership will see both companies benefit from the sharing of premises, resources and expertise, enabling the delivery of a stronger and faster service to a broader range of clients in the UK and beyond.

Founded in 2010, Full Production has worked on a variety of top-flight events in recent years, from touring exhibitions and awards shows, to television, festivals and other special events. Drawing on a network of skilled designers, project managers and crew, the company prides itself on its central ethos of ensuring the customer’s vision is realised as fully as possible.

Avion TSL, a family-run business formed in 2001, specialises in providing full-service production for, concerts, fundraising events, fairs, Christmas walks and other visitor experiences. Under the new partnership it will operate under the Full Production banner where appropriate, while continuing its own activities as Avion TSL.

“Avion TSL focuses on a largely different niche, but is very much a like-minded company,” says Full Production’s managing director, Steve Richardson. “We worked alongside them last year, and we saw that they shared our customer-driven approach to the events market, always taking great pride in bringing an event to life, always enthusiastic and professional. I believe we will complement each other very well.”

“We’re both companies that like to say ‘yes’ when clients ask if we can do something, or if we have previous experience of a type of project,” says Avion TSL’s events manager, Mat Spencer. “This partnership makes us all part of a bigger team, with a bigger store of skills and experience to draw on – it gives us more opportunity to say ‘yes’.”

The partnership promises to bring benefits to both companies. These include greater resources in stock and expertise, increased capacity, geographical reach and market share, as well as benefiting customers with economies of scale and faster response times.

“Sharing the Coventry warehouse space and offices is a big plus,” says Richardson. “Having that stock of equipment reduces the transportation required, cutting delays and the time taken between sites. And we have expertise to hand. An example is the Treetop Adventure Golf sites in Birmingham and Leicester: having access to people and resources virtually on the doorstep of those sites is a huge advantage.”

On the importance of personnel, Richardson says, “It’s no secret that recruitment is a struggle at the moment. We’re in the very fortunate position of having no shortage of work – and we’re not going to start letting customers down by turning work away. This partnership gives us increased access to more skilled, full-time people, as well as to an even bigger pool of reliable, experienced freelance crew. It makes it easier for us all to meet our servicing and maintenance commitments to installations across the country.”

“We’re getting an absolute wealth of information and support from this partnership,” Spencer agrees. “We’re excited to see what develops and grows from this over the next couple of years. It’s going to be an interesting journey!”